WELCOME TO SENG HONG (PTE) LTD
1955
Seng Hong Co. (Pte) Ltd was established in 1955 as a dry agricultural product trading company.
1970
Hong, meaning “abundance” in Chinese, originated from company’s name Seng Hong was launched.
1993
Seng Hong launches our first in house brand Golden Boy.
1994
Lion Star, a brand for dried agricultural products was launched.
1995
Diamond Prince products was launched.
1997
Our warehouse in Pasir Panjang was launched
2000
The packaging facility was set up in 2000, and in 2003 we obtained an internationally recognized HACCP certification as well as a Grade A food treatment facility status from Singapore’s Agri-Food and Veterinary Authority
2002
US Cowboy, a brand for roasted pistachios was launched
2003
Swallow Houses was launched with products that include rice vermicelli, salted and century eggs.
2004
Fair Lady was Launched
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